New Delhi, February 15, 2023: One of India’s leading matrimony portals, Jeevansathi, has recently launched its latest feature Free Chat with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to draw in potential users to the service by enabling them to message their match directly, without exchanging numbers. For years, individuals across…
The agency will be designing and executing all brand marketing communication campaigns of Skipper Pipes & Fittings Mumbai, 24 January 2023: Skipper Pipes has announced that it has assigned Lowe Lintas as its creative agency to strategize and execute its national launch campaign. As part of this association, Lowe Lintas will be designing and executing…
The advertising and marketing communications agency will oversee the communication strategy and brand. Bangalore, 5th January 2023: One of India’s leading fashion retail giant Lifestyle, has recently appointed Lowe Lintas to manage its creative duties. As a part of the partnership, Lowe Lintas Bangalore will be responsible for the creative mandate of the parent brand…
A 130-year-old industrial conglomerate, Kirloskar refreshes its positioning with a new age Digital OOH campaign at the Mumbai Airport in partnership with Times OOH. Since 1888, Kirloskar, a pioneer in engineering solutions has made a meaningful difference in the lives of millions of people across the world. The spirit of innovation and purpose was captured…
Watch the film conceptualised by Lowe Lintas here. Vim has launched an ad campaign titled #VimBlackForMen with an aim to break gender stereotypes. Conceptualised by Lowe Lintas, the film features actor Milind Soman and tries to rid societal stereotypes which define women only through chores like caregiving and household tasks. The film begins with a…
MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
The new campaign builds on its best-price narrative with real-life situations that are fun and relatable. OLX Autos, India’s leading player in the pre-owned automobile segment, today launched their latest brand campaign “OLXtraaa”. Conceptualised and created by Lowe Lintas, the campaign comprises of multiple films that depict real-life situations in an unconventional way to reiterate…
Britannia has rolled out a campaign for its 50-50 Maska Chaska biscuit. Conceptualised by Lowe Lintas, it shows Ravi Shastri in the crowd during a game of cricket. His first bite of the biscuit shows him applaud in a classy, subdued manner to a cricket shot. After his second bite, the former Indian cricketer and…
D2H , a DTH brand of Dish TV India , announced its new brand positioning ‘Direct to Heart’ with a new brand campaign featuring the Indian cricketer, Rishabh Pant. To communicate the change and reposition the brand, D2H has launched a campaign during the festive season. The insight behind the campaign is that the best…
Dollar Industries Limited has roped in actors Akshay Kumar and Yami Gautam as brand ambassadors to promote its range of thermal wears. Dollar has also shot their new TVC ‘Thand Ka Weapon’ featuring the two. The TVC, created by Lowe Lintas, builds on the fun and entertainment quotient and showcases Dollar’s thermal range as a…
Supradyn Immuno+, the daily booster by the well-known multivitamin brand Supradyn from Bayer has been recently launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity-boosting in an age of new infections. The campaign perpetuates awareness on how adding a multivitamin to our diet can…
In an era of hyper-localisation, brands can no longer afford one big idea for multiple platforms, messaging, objectives. As the market gets increasingly cluttered, brands will be forced to think and say, “Let’s talk value to the consumer.” Enter ‘The Stand’ – a representation of a brand’s values. Sagar Kapoor, chief creative officer, Lowe Lintas, explains…
