One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day. Conceptualised by Lowe Lintas Bangalore, it addresses the conservative section of the society who have held back the LGBTQ+ community in India from enjoying the liberty to love. Valentine’s Day celebrations in India have always been represented by…
Naveen Gaur has been elevated to the position of Deputy CEO of Lowe Lintas. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017. Naveen’s association with Lowe Lintas goes back to 2010 when he was…
Creates a hyper-bundled, future-facing agency with skill and scale MullenLowe Lintas Group, India’s leading marketing communications group has announced the merger of its omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas. The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form one of the…
Mumbai: MullenLowe Lintas Group, today announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer. In the new structure, Sagar would oversee a part…
MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…
Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need to align for success to be achieved, it would be naïve on my part to believe…
At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo – Gaurav Kapur and Cyrus Sahukar, who humorously debate over their…
Fabindia announced the appointment of Lowe Lintas as its creative agency. Lowe Lintas won this mandate after a rigorously contested pitch which saw several top agencies of the country competing. Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand with contemporary…
After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the new films are shorter in duration but have captured the same…
Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions – Cricket and Food. The multi-lingual campaign is conceptualized by Lowe Lintas, Bengaluru….
In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up….
Takes it beyond gifting Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady who is introduced as a successful chief executive of a company choosing to…
